Waitlist
A signup list that captures interested people before launch, giving you early demand signal and a warm audience to launch to.
A waitlist is a page that collects emails from people who want your product before it's ready. It does two jobs at once: it measures whether anyone actually wants what you're building, and it gives you an audience to message the day you launch instead of starting from zero.
For a founder, a waitlist is the cheapest validation you can run. If you can't get signups for an idea, that's signal worth having before you write code. If you can, you've got both proof and momentum. The signups also let you talk to early users and refine the product before it ships.
A waitlist only works if the page makes the value obvious and the signup effortless. Build a waitlist page that converts covers what to put on it and what to leave off.